Alexander McQueen launched this year, for the first time, a signature fragrance.
This exclusive Parfum has as a base three exotic flowers which bloom exclusively in the dark, Ylan Ylang, Tuberose and Sambac Jasmine.
For this campaign Alexander Mcqueen worked exclusively with Globe Creative Manager Francisca Goncalves, allowing her to music supervise the three online ads that will accompany the campaign.
The first Advert takes us onto an exotic journey through the ingredient selection process with music by Ólafur Arnalds.
Fragrance
Work: Ólafur Arnalds - ’Reclaim’
The second Advert gives a rare insight into the craftsmanship involved in manufacturing the exclusive bottle for this parfum.
Parfum
Work: Ólafur Arnalds - ’This Place was a Shelter’
Third Advert – Coming Soon