Globe have partnered Aitch with Relentless Energy to become the face of the brand for the next 2 years, with the campaign being featured across over 30 Million cans in all major FMCG retailers across the UK. The campaign centers around an on-can competition which gives fans the chance to win a once in a lifetime Fan experience with Aitch later this year.
Inspired by iconic, over-the-top music video scenes and aspirations of a ‘VIP’ lifestyle, Aitch can be seen taking the idea of #WithoutLimits to ridiculous levels in the hero campaign film.
“To live without limits is to wear the clothes that you want to wear, listen to the music you want to listen to, and one million percent believe that you can do whatever you set your mind to. Whoever you are and wherever you come from, the world is in your hands, and nothing is impossible. Yeah, that’s living without limits!” AITCH
The 2nd installment of this year’s campaign is to take place later this year with that being followed by a Year 2 activation in 2022.
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