Ralph Lauren introduces The Rock N’ Roll Polo Bear, and a unique collaboration with Abbey Road Studios, exclusively at Selfridges, Oxford Street
To coincide with ‘Selfridges Rocks Christmas’ project, Ralph Lauren launched ‘Polo Rocks’ instore, a celebration of legendary British rock music in association with Abbey Road Studios.
The Ralph Lauren Concept Corner within Selfridges features the ultimate rock ‘n’ roll recording experience; the Abbey Road Studios SongShack. A pop-up recording studio, the Abbey Road SongShack offers customers the rare opportunity to follow in the footsteps of legends and record a track assisted by the Abbey Road team!
As part of this, Polo Ralph Lauren worked with Bravado, Universal Music Group’s brand management and merchandise company, to announce the debut of The Rock N’ Roll Polo Bear. Five new Polo Bear designs were introduced, inspired by iconic British artists: The Rolling Stones; Queen; David Bowie; Sex Pistols; and The Who. This is the first time Polo Ralph Lauren has collaborated on the iconic Polo Bear.